Online & Mobile Advertising
Cross-Channel advertising across multiple Digital Channels enables advertisers to secure cost effective interactive engagement in a global marketplace. Replete with the ability to define, identify and target audiences for varied campaigns ranging from Branding to accurate ROI metrics, leveraging cutting-edge data integration, global inventory reach and a state-of-the-art proprietary real-time response management system to enable targeting on highly-available ad management platform to match clients’ advertising message across interactive formats such as Search, Flash, In-Video, In-audio spread over Online & mobile media.
PK Online’s mobile advertising solutions enable you to reach a wide variety of demographies through highly personalised vehicles such as Video, SMS, voice, USSD, WAP, In-APP and the mobile internet. We also provide on-device promotional application solutions.
PK Online’s Internet advertising solutions are geared towards leveraging the wide spread of content, userbase and variety of ad formats available to reach your target group. These solutions are delivered using our own platform, which optimizes campaign performance based on real time data collected from various publishers and ad formats.
Benefits of Our Internet Advertising Solutions
- Capable of serving a variety of ads from a single platform
- Real time data collection on campaign delivery and conversion
- Cross platform comparison of campaign performance (Email, Banners, Widgets, Social and Search Media)
- Contextual, Behavioural and Geo IP targeting
- Campaign optimization by automated rule engines. Rules can be configured using a simple GUI
- Over 500 million impressions available on a monthly basis for various advertisers
- Tap into leading publishers using a variety of innovative creative formats
- 100 % accountability through click fraud prevention and Internet Advertising Board (IAB) compliant technologies
Benefits of our Mobile Advertisement
- Specific opt-in database of different demographies and user preferences – Ideal for SMS based promotions using promo code or mobile coupons
- Millions of advertising impressions available for WAP sites, making it possible to implement targeting strategies based on content, geographies, handsets and time
- iPhone, Android and Blackberry targeting- Advertisers can now target these high net worth, tech savvy users with ad formats designed specifically for engaging iPhone, Blackberry and other smart phone users
- Voice based promotions – Ideal for advertisers looking for personalised message delivery
- Video Promotions- Targeted video calls to the target segment (3G subscribers)
- Audio and video Ring back tones – Provides an advertising environment similar to Radio and TV
- The opportunity to reach and target India’s 750 million large mobile phone user base