All 3G subscribers can receive video calls. With the number of 3G subscribers growing Video OBD has emerged as the new medium for advertisers to increase brand awareness. This is a very engaging medium, where the prospect accepts the Video call from the advertiser to view its catalog. These 3G customers are people with higher disposal income.
- A campaign is initiated
- Target locations are set
- Automated video calls are generated to the 3G subscribers
- 3G subscribers view an incoming video call
- On accepting the video call the brand video plays on the mobile screen
- Logs are created
- Brand awareness increases