Widget Marketing Coming of Age

Posted by admin in Blogs on 20. Jul, 2009 | No Comments

The internet paradigm seems to be changing again with the online audience moving away form hitherto established browsing patterns to spend more and more tie  on social media sites such as Facebook, Orkut, MySpace and the likes. Furthermore, rather than visit numerous individual sites for their many information or entertainment needs, they are using technology [...]

Mobile Conversation – The Present and Future of Mobile Advertising and Marketing in India

Posted by admin in Blogs on 20. Jul, 2009 | No Comments

I had an opportunity to participate in a panel discussion on the mobile marketing scenario in India, organised by agencyfaqs (afaqs). The following are some of the takeaways from that discussion.
How is mobile positioned by media planners vis-Ã -vis other media?
UK Consumer Media Time Spend Vs UK Advertisers Media Ad Spend

From the [...]

Are Online Video Ads the Wave of the Future?

Posted by admin in Blogs on 20. Jul, 2009 | No Comments

Spurred on by the proliferation of broadband, video (user-generated as well as mainstream) has become the new rage on the Internet. Keeping with this trend, video ads are gaining substantial attention and are set to make an increasing impact on the online advertising market in the coming years.
In addition to being engaging, interactive, measurable, portable, [...]


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