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After launching a Bollywood-related portal, Cinecurry.com, in January 2009, Percept Knorigin, the digital arm of Percept Holdings, has now come up with an online travel search engine, ChalBabaChal.com.

ChalBabaChal.comwill enable people to get flight details, search for hotel deals and find out the availability of train tickets. Online travel search is 3-4 per cent of the $2 billion online travel market in India.

How will ChalBabaChal.com function? After entering essential details in the domestic flight search, the search engine immediately crawls the websites of major airlines, such as Kingfisher and Jet Airways, and presents the required details.

Similarly, for the hotel search, ChalBabaChal.com crawls the websites of various online travel agencies (OTAs), such as Travelocity.co.in, Expedia.com and TravelGuru.com to retrieve details about hotels.

Percept Knorigin claims that ChalBabaChal.com is capable of searching details of about nine lakh hotels, across 20,000 destinations in 118 countries.

Although the search engine shows important details of flights, hotels and trains, but consumers cannot use the portal for online bookings. For this, they are redirected to the airline or hotel site.

On the revenue model, Viraj Malik, managing director and chief executive officer, Percept Knorigin, tells afaqs!, “In the flight search, we will earn revenue as a commission from the airline companies. In the case of hotel search, Percept Knorigin will share revenue with OTAs. Apart from revenue-sharing arrangements, ChalBabaChal.com will also be monetised by hosting ads.”

The flight search will have two revenue models. The traffic routed to the airline companies’ websites will either be monetised on the basis of volume of consumers redirected or the number of consumer acquired by the airline company.

In case of hotel search, wherein the traffic is routed from ChalBabaChal.com to an OTA to the hotel site, the revenue earned by the OTA from the hospitality for hotel room booking, will be shared with the travel search engine.

Other travel search engine players, which also function on similar models, include Ixigo.com, Sprice.com, Kayak.in and Zoomtra.com.

In 2008, Percept Knorigin earned 50 per cent of its revenue from the digital advertising services business and the rest from its ad network named AdChakra, claims Malik.

He says, “We are eyeing to earn additional revenue by creating our own online properties. Although the revenue will not be significant from our own online properties for the next two years, but the sites created by us will help the company to feed the ad inventory we will get for AdChakra.”

The company is planning to launch an auto search engine soon and an education related site as well. It will soon announce its entry into the mobile value-added services space.

Bangalore-based digital marketing agency Percept Knorigin Solutions has launched CineCurry.com, a movie portal that offers news, reviews, celebrity profiles, photos, audio and video songs, and trailers. According to the company, CineCurry.com currently covers movies made in Hindi, Tamil, Telugu, Kannada and Malayalam languages.

CineCurry.com also offers social networking features to its users who can share their opinion on movies, celebrities and generic trends in the film industry and also network with likeminded people. Users can also upload audio and video files that they want to share with their network of friends. They can also create fan clubs and invite interested members to join them.

“Our community section allows hard core cinema enthusiasts to connect, discuss and share cine related stuff online. This enriches the user experience of our visitors compelling them to keep returning to our site,” Viraj Malik, CEO, Percept Knorigin, told AlooTechie.

CineCurry.com has partnered with companies like Zoom TV and Lehren who provide movie related content on the site. Besides, the website also has its own editorial team that writes reviews on movies.

Launched in December 2008, CineCurry.com is currently being managed by a 10-people team. “The team composition is still very technical and on the editorial side we have a very small team,” said ,” Viraj Malik.

Advertisements are the primary source of revenues for CineCurry. The company is also working with film production houses for customised online marketing solutions for their projects. “We are also looking at other monetisation avenues like merchandising, on-demand content, digital music retailing and content exploitation through mobile VAS (value added services),” informed Malik.

Percept Knorigin is promoting CineCurry.com through referrals and search engine using SEO (search engine optimisation) and SEM (search engine marketing). The company is also looking at cross-promotions with upcoming movies and events. There are also some social applications in the pipeline.

According to the company, launching a full-fledged mobile version of CineCurry and introducing digital music and movie retailing services are among the top priorities for the future.