Advertising Solutions

NIIT

NIIT is a leading Global Talent Development Corporation, building a skilled manpower pool for global industry requirements. The company which was set up in 1981, to help the nascent IT industry overcome its human resource challenges, has today grown to rank among the world’s leading talent development organisations offering learning solutions to Individuals, Enterprises and Institutions across 40 countries.

Brief

Our Solution

Ran a highly targeted multi-vehicle online campaign that included:

Results

A tremendously successful campaign that generated well in excess of 20,000 leads

Nanyang Technological University (NTU) –Singapore

Nanyang Technological University (NTU) is an internationally reputed research-intensive tertiary institution. It’s flagship Nanyang MBA programme was No.1 in Singapore and No. 24 worldwide in the Financial Times’ 2009 Global MBA Programmes.

Brief

Nanyang Technological University was conducting workshops at Mumbai & Delhi for their Executive MBA programme. The university wanted to have a minimum of 100 registered walk-ins for each to the workshops.

Our Solution

Executed a landing page campaign accompanied by banner and textual ads
Targeted promotion on networking sites such as Facebook & LinkedIn
Ran a e-mail marketing campaign
SMS blast to target database
Reminder SMS’s were sent to aspirants a few hours before the event

Results

Successfully met campaign objectives and had over 700 people registering for the workshops.

Wrigley’s Boomer (Bubble Blowing Championship)

Wrigley’s Boomer, the leading bubble gum brand in India, recently it launched its Boomer Bubble Blowing Championship (B3C). The championship aims to give kids (8-12 year olds) a chance to star in a Boomer TVC and showcase their bubble blowing skills.

Brief

Spread word about the Boomer Bubble Blowing Championship onlin

Our Solution

Developed a customised micro-site around themed around the Boomer Bubble Blowing Championship
Ran online promotion campaigns using banner and text ads

Results

Successfully extend the feel of the offline campaign to the online medium