Technology Platform

MCRISP

MCRISP is a next generation mobile entertainment platform that provides enhanced business opportunities for content developers while creating a seamless user experience for the consumers. It enables the end users to navigate the content framework of a specific producer without having to connect to the network and choose to view / download and save only the desired content onto the mobile phone. This mobile platform is the first of its kind application and is the result of extensive research and development by PerceptKnorigin’s mobile application team.

Features

On-device application Supports content streaming Supports content saving Supports digital rights management (DRM) Supports content expiry Advertisement supported content Supports extensive reporting Online and offline view management Supports payment gateway

Benefits for the Content Producer

Non Dependency- The content producer does not have to be dependent on any specific service provider. The service provider is only an interface and hence users of all service providers are potential customers Stickiness- The degree to which users will stick to the particular brand will increase many folds as anytime anywhere access to the content is made available Additional Revenue- Mcrisp platform supports advertisement supported content which is a sweetener for free content as users do not mind watching advertisements for accessing free content Usage Pattern - With the extensive content view management, it is feasible to study the usage patterns of the users and to make modifications to the content accordingly