Percept Knorigin launches movie portal CineCurry.com

Posted on 17. Feb, 2009 by admin in News

by Satrajit Sen | Aloo Techie

Bangalore-based digital marketing agency Percept Knorigin Solutions has launched CineCurry.com, a movie portal that offers news, reviews, celebrity profiles, photos, audio and video songs, and trailers. According to the company, CineCurry.com currently covers movies made in Hindi, Tamil, Telugu, Kannada and Malayalam languages.

CineCurry.com also offers social networking features to its users who can share their opinion on movies, celebrities and generic trends in the film industry and also network with likeminded people. Users can also upload audio and video files that they want to share with their network of friends. They can also create fan clubs and invite interested members to join them.

“Our community section allows hard core cinema enthusiasts to connect, discuss and share cine related stuff online. This enriches the user experience of our visitors compelling them to keep returning to our site,” Viraj Malik, CEO, Percept Knorigin, told AlooTechie.

CineCurry.com has partnered with companies like Zoom TV and Lehren who provide movie related content on the site. Besides, the website also has its own editorial team that writes reviews on movies.

Launched in December 2008, CineCurry.com is currently being managed by a 10-people team. “The team composition is still very technical and on the editorial side we have a very small team,” said ,” Viraj Malik.

Advertisements are the primary source of revenues for CineCurry. The company is also working with film production houses for customised online marketing solutions for their projects. “We are also looking at other monetisation avenues like merchandising, on-demand content, digital music retailing and content exploitation through mobile VAS (value added services),” informed Malik.

Percept Knorigin is promoting CineCurry.com through referrals and search engine using SEO (search engine optimisation) and SEM (search engine marketing). The company is also looking at cross-promotions with upcoming movies and events. There are also some social applications in the pipeline.

According to the company, launching a full-fledged mobile version of CineCurry and introducing digital music and movie retailing services are among the top priorities for the future.