Multimedia Ring Back Tone is an advanced version of CRBT substituting the usual single, repetitive electronic tone heard by callers with the customized multimedia content that is displayed on caller’s terminal during the alert period. This is also known as Video Ring Back Tones (MRBT)

Consumers are highly aware of the possibilities today & they are constantly seeking innovative services. MRBT is the new possibility to engage the 3G subscribers & deliver a much better user experience. With the ever increasing 3G subscribers MRBT will soon catch up & will be demanded by the telecom subscribers.